Wednesday, October 9, 2019
Original media coverage of various events in U.S. history, period of Assignment
Original media coverage of various events in U.S. history, period of 1920s - Assignment Example On the other hand, the mass development and distribution of most of these mass mediums occurred in USA. The advertisements between 1841 and 1929 rose as a result of the expansion of America to Atlantic Ocean, which was among key factors that lead to the development of the industry. This is because of the campaign for products from east, which called for awareness in the western (John 2000). In the early 1920s, most cities in USA had newspapers, which were the primary medium of advertisements. Publishersââ¬â¢ main target was local businessmen. The construction of the transcontinental highway provided venues of advertisements hence building the media industries. The ideal case that was in all media companies is the advertisements for eastern products. V.B Palmer is the founder of the mass media company that enhanced the advertisements. His firm first ventured in Philadelphia, Pennsylvania. It was the greatest distributor of newspaper within and outside the city. Palmerââ¬â¢s venture grew leading him to opening other branches in New York, Boston, and Baltimore. The success of the company was as a result of using ideas from the oldest media agency by J. Walter, in 1861 (History of American Journalism 2012). In 1921, the company was capable of distributing over 12,000 newspapers. This lead to multi-city and multi-state, as information flowed freely within its reach. It also facilitated the growth of other industries, leading to advertisement regulations. This was the first company to offer clients with planning services; this lead to planned advertisements. Different companies grew during the period. Magazines were not that common because their invention took place towards the end of the 19th century. These advancements also lead to the development of copyright laws; this was essential to protect ones knowledge from competitors. The radio facilitated the broadcast of sports such Boston
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