Business related Essay

1. Define Marketing. What is merchandising crop as set out in your text book. Explain the various elements of marketing process. ( LO1 assessment Criteria 1.1) 2. Select an arranging of your choice, rate the marketing orientation course it focuses on and pronounce the benefits and costs of the marketing orientation for the selected organization ( LO1 Assessment Criteria 1.2)3. The Dunkin Donut Case ( LO1 Assessment Criteria 1.2) For more than 50 years, Dunkin Donuts has offered customers throughout the f all in all in States, and around the world, a consistent acquaintance the same donuts, the same burnt umber, the same inclose dcor each time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin Dawgs in addition to the overaged standbys, devoted customers argue that its the coffee that sets Dunkin Donut apart. To keepcustomers coming back, the chain quench relies on the recipe that founder crest R osenberg crafted more than 50 years ago.The high society is so concerned about offer a consistent, high-quality cup of coffee that managers in Dunkin Donuts Tree-to-Cup program proctor the progress of its coffee beans from the farm to the restaurant. The endpoint? Dunkin Donuts sells more cups of coffee than any early(a) retailer in the United States 30 cups a second, nearly adept jillion cups each year. Building on that winner, the fellowship plans to more than triple its current turn of stores, amassing 15,000 franchises by the year 2015.What marketing orientation does Dunkin Donut follow here and why? Give reasons and justificationLearning gist/s achieved in the assignmentBy completing this assignment successfully, the student leave alone achieve the following learning resolutionLearning OutcomeLO1 Understand the image and process ofmarketingAssessment Criteria1.1 develop the various elements of the marketingprocess1.2 assess the benefits and costs of a marketingori entation for a selected organisationGrading Criteria creviceThe student testament be awarded a PASS position ifhe/she achieves all assessment criteriaMERITThe student will be awarded a Merit grade ifhe/sheThe learners deduction shows for M1 Identify and concur strategies to findappropriate solutions effective judgements countenance been made complex problems with more than one variablehave been explored an effective attempt to study and research hasbeen applied bank noteThe student will be awarded a Distinctiongrade if he/sheThe learners evidence shows for conclusions have been arrived at through deductive reasoning of ideas and have been justifiedD1 Use circumstantial reflection to evaluate own domesticate the effectuality of results has been evaluated using and justify valid conclusionsdefined criteria self-criticism of approach has taken military post realistic improvements have been proposedagainst defined characteristics for success